Publishing online has been a challenge. New subscribers have been a struggle to acquire, advertising revenues are starting to decline, and everyone seems to expect free.

Swishu creates new revenue, increases reader engagement, and drives subscriptions with its industry-leading paywall and subscriber management software. See how it works . . .

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The Current State

For most publications, there are two types of online readers: subscribers and non-subscribers.

Percentages vary, but the paradigm has been constant.

Statistics in these slides are for illustrative purposes except where noted.

The Current State   (con’t)

Revenue-driving efforts that focus on converting non-subscribers into subscribers can create modest gains.

The Current State   (con’t)

Unfortunately, subscriber growth is often offset by subscriber churn, netting very little.

What’s missing?

The Bridge

The a la carte reader. An a la carte reader may not be ready to subscribe, but they are ready to buy.

With Swishu, these a la carte readers can purchase content how they want to – one article at a time.

New Subscriptions

In addition to more revenue from a la carte purchases, Swishu drives subscriptions by lowering the barrier to entry for first-time readers.

More active readers leads to more subscribers.

www.charlesdickenspress.org/a-tale-of-two-cities

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A Tale of Two Cities

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way — in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.

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New Customers: Before

Most publishers that charge for premium content have a paywall that looks something like this: the first paragraph or two of text, followed by a page break and a subscription call-to-action.

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A Tale of Two Cities

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way — in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.

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New Customers: After

With Swishu, instead of having to navigate long subscription forms, a reader can stay on the same page and buy a single article in as little as 10 seconds.

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www.charlesdickenspress.org/great-expectations

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Great Expectations

My father’s family name being Pirrip, and my Christian name Philip, my infant tongue could make of both names nothing longer or more explicit than Pip. So, I called myself Pip, and came to be called Pip.

I give Pirrip as my father’s family name, on the authority of his tombstone and my sister, Mrs. Joe Gargery, who married the blacksmith. As I never saw my father or my mother, and never saw any likeness of either of them (for their days were long before the days of photographs), my first fancies regarding what they were like were unreasonably derived from their tombstones.

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Returning Customers

Once a reader has made their first purchase, the time it takes to buy their second article (or subscribe) is nearly instant.

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We’ve found on average that 20% - 25% of first-time readers will make their second purchase within 30 days.

www.charlesdickenspress.org/a-christmas-carol

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A Christmas Carol

Marley was dead, to begin with. There is no doubt whatever about that. The register of his burial was signed by the clergyman, the clerk, the undertaker, and the chief mourner. Scrooge signed it. And Scrooge’s name was good upon ‘Change, for anything he chose to put his hand to.

Old Marley was as dead as a door-nail.

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New Subscriptions

For repeat customers who want the best deal, the same, simple process is used for subscriptions.

Imagine getting a new subscriber with a single click.

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Publisher Benefits

Swishu brings new revenue to publishers by offering a la carte purchases and driving subscriptions through a low barrier to entry.

We’ve found that revenue per thousand page views (RPM) for a la carte purchases averages between $2.00 and $3.00.

Why Swishu
Fast & Easy

Building paywalls and digital fulfillment systems can be time-consuming and expensive. Integrating with Swishu is fast and easy.

Our custom integrations team is also available for larger publishers.

Swishu’s Reach

When a reader buys an article or subscribes on any of our publishing partners’ websites, a visit to any other partner’s website results in a prepopulated form for one-click purchases.

In other words, leverage Swishu's reach.

We Content

We’re dedicated to publishing, and we’re striving to make it more successful.

We’re fighting every day to bring valuable content and readers together.

75%

Publisher

25%

Swishu

Price

No monthly fees. No monthly minimums. We bill only on the revenue we create for publishers.

Swishu charges 25% of the gross purchase price for a la carte purchases. For subscription pricing, click here.

Get in Touch
Request a Test Drive

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It should go without saying that we won’t use the information you provide here for any purposes other than to set up your account.